The Martino Media Group Consulting agency helps sales executives create new advertising revenue by creating and executing plans to sell local online coupon advertising. We primarily work with traditional media companies including newspapers, magazines, cable television, and direct mail firms; as well as locally-focused websites. During an engagement, we cover the entire business model from financial and web traffic projections, to critical product features, sales training and monthly production of dashboard business reports.

As Newspapers, Magazines and Cable TV networks reinvent themselves on the Internet, creating new revenue streams to replace old ones is a priority for them. Consumers are using the Internet to look for money saving offers from local businesses. Your sales reps can give them what they want by selling online coupon advertising to local businesses. These coupons are posted on your site for consumers to print and redeem with local services and at local retail locations.

Grocery stores are famous for couponing, but they represent less than 1% of the number of businesses in a local market. Publishers and editors can leverage their current sales force to gather local online coupon offer and provide this frequently changing coupon content to consumers, which brings them back to your site again and again.

Your website marketing team can benefit from this search-engine-friendly content because when consumers use the major search engines to look for local offers, they may now find links to your site.

We specialize in launching online coupon advertising sales plans for traditional media that is transitioning to the Internet. Your customized plan will take into account all of your current market factors and sales force structure. View our Services page to see a chart of the sales planning and product feature planning that we offer.

Don’t forget to check out our blog of sales tips covering local online coupon sales, objection handling, sales training, business financials, sales manager tips and more.

Contact us for more information about adding online coupons to your product mix, and get a free web site traffic estimate that determines how many coupon redemptions your current website might create for your clients.